This is an exciting time for Cliffs as the company continues to strengthen domestically and expand and diversify globally. We invite you to take a look at the pages ahead for an overview of who we are, where we’re going, and what’s important to us as we create a continuing legacy of success.

Mission

Cliffs will be a pre-eminent global producer and merchant of iron ore and other steel-related products. We will be known for our operational excellence, management expertise, and technological leadership.
We are dedicated to building value for our shareholders, partners, customers, and employees by:

• Increasing the competitiveness of our existing operations. 
• Producing superior products, services, and innovative solutions for the steel industry.
• Providing a safe, challenging, and rewarding workplace.
• Extending the Cliffs franchise internationally.

We will conduct our business with fairness and integrity and the highest concern for environmental stewardship.

Excellence Goals

Achieve operational excellence as demonstrated by year-to-year cost reduction, highest product quality, predictability of operating results, superior safety performance, and technical achievement. 

• Achieve commercial excellence by building our North American pellet market share, achieving the highest quality interface with our customers and partners, and maximizing product realizations. 
• Achieve diversity by broadening the company’s base of products, customers and geographic market, including higher-value iron and other steel-related products.

Core Values

Safe Production
Record production with: lack of injuries...good housekeeping and orderly work areas...well-maintained equipment...proper training and procedures...looking out for and correcting each other...safe conditions and behavior...Sentinel of Safety qualification.

Customer Focus
Listening to the customer...being responsive and on time...meeting quality expectations...helping the customer succeed.

Creating Economic Value
Doing the right things right the first time...elimination of waste and inefficiency...breakthroughs in productivity and technology.

Bias for Action
Getting things done...reduced red tape..."barrierless"...call anybody you want...management by fact....plan the work, work the plan.

Trust, Respect and Open Communication
Open access to information...constructive conflict...delegation to the appropriate level...toleration of failure in pursuit of business success...encouraging and accepting different views...feeling an obligation to explain your actions to those affected...gender and racial diversity.

Group and Individual Accountability
Behaving in line with our core values...being responsible for our actions...providing plans/standards/expectations...holding yourself and/or the group to a high standard of performance...walk the talk.

Integrity
Doing what you say you are going to do...no hidden agendas...doing the right thing...being truthful...zero tolerance...not walking away from a situation...being credible.

Teamwork
Actively involve others in decision-making...know when to take a leadership role and when to be an active member...recognize the value of teamwork and the synergy it creates.

Recognize and Reward Achievement
Celebrating successes...stress training and development...an effective appraisal of performance...expressing a simple thank you.

Environmental Stewardship
Going beyond compliance...being socially responsible...anticipating and addressing potential impacts before they occur...personal accountability...operating to preserve the environment for future generations.