About Cliffs Natural Resources

The ability to capitalize on opportunities created by emerging economies is an undertaking pursued since the beginning of time. The dynamic markets that develop create a wave of optimism and potential, while at the same time present a real opportunity for established enterprises. In stark contrast to the last three centuries, the economies of the West are mature and now occupy a larger role in servicing the industrialization of developing nations such as China, India and Brazil.

For more than 160 years, Cliffs Natural Resources capitalized on the build-out of the world’s Western nations, playing a vital role in the American Industrial Revolution. Today, through a number of strategic transactions executed since 2005, we are positioned to capitalize on advancing development around the world. Cliffs’ global portfolio of mines and transportation infrastructure includes a wide range of assets pointed at various markets. Cliffs owns and operates several producing mine and processing facilities, along with a robust organic growth pipeline including Greenfield development projects that have the potential to be large-scale, long-lived generational assets.

Our continued success will require that our management’s time and capital resources are allocated to areas that have the most impact for the Company’s stakeholders. Cliffs’ leadership endeavors to manage the business in a sustainable manner to achieve top-quartile total shareholder return, while providing all stakeholders operating and financial transparency.

Cliffs Core Values

SAFE PRODUCTION

Record production with: Lack of injuries. Good housekeeping and orderly work areas. Well-maintained equipment. Proper training and procedures. Looking out for and correcting each other. Safe conditions and behavior. Sentinel of Safety qualification.

CUSTOMER FOCUS

Listening to the customer. Being responsive and on time. Meeting quality expectations. Helping the customer succeed.

CREATING ECONOMIC VALUE

Doing the right things right the first time. Elimination of waste and inefficiency. Breakthroughs in productivity and technology.

BIAS FOR ACTION

Getting things done. Reduced red tape. "Barrierless." Call anybody you want. Management by fact. Plan the work, work the plan.

TRUST, RESPECT AND OPEN COMMUNICATION

Open access to information. Constructive conflict. Delegation to the appropriate level. Toleration of failure in pursuit of business success. Encouraging and accepting different views. Feeling an obligation to explain your actions to those affected. Gender and racial diversity.

GROUP AND INDIVIDUAL ACCOUNTABILITY

Behaving in line with our core values. Being responsible for our actions. Providing plans/standards/expectations. Holding yourself and/or the group to a high standard of performance. Walk the talk.

INTEGRITY

Doing what you say you are going to do. No hidden agendas. Doing the right thing. Being truthful. Zero tolerance. Not walking away from a situation. Being credible.

TEAMWORK

Actively involve others in decision making. Know when to take a leadership role and when to be an active member. Recognize the value of teamwork and the synergy it creates.

RECOGNIZE AND REWARD ACHIEVEMENT

Celebrating successes. Stress training and development. An effective appraisal of performance. Expressing a simple thank you.

ENVIRONMENTAL STEWARDSHIP

Going beyond compliance. Being socially responsible. Anticipating and addressing potential impacts before they occur. Personal accountability. Operating to preserve the environment for future generations.

Employee Development

Cliffs’ continued growth is dependent on attracting and retaining industry leading talent. Our executive leadership team shares a belief that our colleagues around the world are critical to the ongoing success of our business. Whether in the field or office, Cliffs fosters an environment that empowers our employees to achieve their highest potential.

Our leadership places significant value in experiences that facilitate promoting from within. We find providing employees exposure outside of their areas of expertise presents unique opportunities to enhance value to the organization and to an individual’s career development. Along with these opportunities, Cliffs offers competitive compensation packages designed to attract and retain talent.

As we grow, we are investing in our people and deploying the required resources to further strengthen our organization. We employ a robust talent management system to facilitate our efforts in global placement and career advancement. Our Company employs high-performing individuals in a myriad of technical and professional disciplines including geology, engineering, mine planning, metallurgy and environmental, along with professional fields such as commercial sales and marketing, operations, finance, legal, information technology and human resources.

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