An established Construction equipment dealer has a requirement for a Strategic Planning & Marketing Lead as they continue to expand an already market leading organisation.
You should have a Construction industry related background or work for a dealer within this market space and have a proven track record in strategic planning and marketing.
We are looking for an individual who is able to support the Business Unit Managing Director in the coordination and delivery of 1-5 year strategic plans and coordinate the execution of Group Marketing Communications and activities. You will have a close working relationship with the Group Strategic Planning function to evaluate and develop strategic marketing plans to align the group inputs and expectations.
The secondary part of the role will be to manage and coordinate the delivery of marketing and communications activities within the business unit, including the execution of all elements of marketing communications & PR plans supporting the brand and new product launches.
Ultimately, your background should be strategic planning focused but with a strong element of tactical marketing. Another key aspect of the role is to manage and organise key industry focused events/seminars/conferences for major stakeholders.
Key responsibilities are:
• To Coordinate the documentation of strategic initiatives and plans for the Business Unit
• Support the Business Unit Managing Director in liaising with Group Strategic Planning and the organisation's Centres of Excellence to define BU Strategic priorities
• Provide adhoc analytical support to the development of the Business Unit’s strategic plans
• Responsible for managing relationships with external parties such as advertising agencies, vendors, etc.
• Responsible for Managing internal relationships to ensure implementation and effectiveness of communications activities
• Key contact in organising and delivering major stakeholder events
It is essential that you have worked in a strategic marketing role from within the Construction, Mining or Power Generation equipment markets or have worked for a consultancy business with clients in these spaces. You will also have experience of working with emerging market economies.
If you are interested in becoming part of a successful business that has seen impressive profit growth year on year, that is further investing in marketing and who is a market leader in their industry please apply with your CV immediately but please only do so if you have the work experience and the industry related experience outlined above.
To apply for this position, candidates must be eligible to live and work in the UK
