Environmental Market Development Manager

About Us

• [Company] is the world leader in serving science, enabling our customers to make the world healthier, cleaner and safer. With revenues of more than $10 billion, we have approximately 35,000 employees and serve over 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental and industrial process control settings. Serving customers through two premier brands, [Company] and[Company] , we help solve analytical challenges from routine testing to complex research and discovery. [Company] offers customers a complete range of high-end analytical instruments as well as laboratory equipment, software, services, consumables and reagents to enable integrated laboratory workflow solutions. [Company] provides a complete portfolio of laboratory equipment, chemicals, supplies and services used in healthcare, scientific research, safety and education. Together, we offer the most convenient purchasing options to customers and continuously advance our technologies to accelerate the pace of scientific discovery, enhance value for customers and fuel growth for shareholders and employees alike.
• All of our employees share a common set of values - Integrity, Intensity, Innovation and Involvement. Our ability to grow year after year is driven by our ability to attract, develop and retain world-class people who will thrive in our environment and share in our desire to improve mankind by enabling our customers to make the world healthier, cleaner and safer.
• If you share in our values and if you're looking for an employer who is strongly committed to developing talent and rewarding achievement, come grow with us at Thermo Fisher Scientific.
• [Company] is an Equal Employment Opportunity and Affirmative Action employer.

Job Description

• Reporting to the Director of Environmental Market Development, the candidate will assist with the planning, execution, and results monitoring of highly effective marketing programs for North America.  The position will primarily be responsible for generating customer demand and qualified sales opportunities along with developing marketing collateral with applications and solutions focused messaging.
• Lead generating initiatives for revenue growth and profitability are comprised of promotional campaigns, customer events (such as seminars and workshops), eMarketing and advertising campaigns, web and newsletter based campaigns, nurturing initiatives, and customer appreciation activities, and more. The candidate will partner and work closely with marketing staff, product management, market development, applications, and marketing communications.  A strong technical back ground is a must.  This position requires strong writing and public speaking skills to drive market demand. The candidate is expected to be a market expert and clearly know the applications required today and in the future.  Development activities include interfacing with market leaders as well as regulatory agencies, knowledge of market size and growth possibilities.

Key Responsibilities:

• Design and plan lead generating programs, define customer target segments, provide and execute implementation concepts, and align with product introductions and marketing needs for released and in-shelf products
• Partner with Regional Sales and CoE as well as regional and local Marketing Communication staff for effective implementation, execution, and monitoring, and coordinate program with regional and local sales programs.
• Plan and execute demand generating programs using Marketing Communication Tools (e.g. Promotion using collateral, eMarketing, public site, PR etc.) and Event Programs for Sales and Support.
• Monitor successful execution and implementation via Marketing Metrics and evaluate high quality lead generation; plan corrective action assuring demand generation goals of marketing to meet business targets.
• Monitor and analyze related competitive information, market research, and customer data to facilitate effective program development, and develop competitive course of actions.
• Travel = >30% of the time

Qualifications:

• BS/MS degree in chemistry or equivalent, must have strong chromatography expertise
• High expertise in chromatography marketing with customer focus
• Experience with analytical instrumentation with technical depth and application
• Experience designing/ executing programs and campaigns
• Significant marketing experience in relationship marketing, retention, and loyalty strategies
• Demonstrated skills in teamwork and collaboration
• Must have excellent oral and written communication skills
• Track record of success in ability to effectively work and manage projects with global impact
• Results-oriented through data-driven performance
• Ability to face and cope with resilience during implementation and design of marketing processes and global principles.