Product Marketing Manager

Position Summary

• Responsible for management of product line including product planning, product definition, profit and loss, sales performance, forecasting, product margin, promotion and product life cycle management and developing strategies to optimize the performance of existing and new products. Responsible for coordinating with development engineering and manufacturing regarding the activities of strategic business partners relative to assigned products. Position interacts frequently with Marketing, Sales, third party partners and other Rockwell product groups. May or may not have supervisory responsibilities.
• Define the architectural strategy and content of the product line, including performance objectives and functional specifications with cost, price and reliability objectives.
• Determine the total market (domestic and international) and available market for the product line and for preparing product demand forecasts. Responsible for meeting market share and product line profitability commitments to the business.
• Gather customer / market requirements for product enhancements across all global regions. Use this information to create customer centric market requirements to the engineering and test teams for product development.
• Determine product pricing and recommended pricing policies based on established gross margin objectives and preparation of plans for margin improvement where necessary. Cost data must be obtained from Engineering and Operations to justify product viability and must be monitored during product life cycle to insure cost reduction and gross margin objectives.
• Understand product sales performance in each region, collaborating with marketing and sales to deliver growth goals through the development of programs and or sales support for conversions and projects.
• Product promotion and product introductions, including sales and support staff training. Also responsible for product promotion plans including trade shows, product literature plan, product training plan and product distribution plan to achieve business objectives. Responsible for coordination with Sales, Commercial Marketing, Technical Support, Training Center and other groups as appropriate to implement the plans.
• Competitive analysis and formulation of competitive counter strategies for all new products and existing products. Prepares a quarterly competitive review for each product along with an annual report that is used as a basis for the Strategic Plan.
• Product life cycle management including initiation of product improvements, enhancements, approval of change notices and product obsolescence consistent with business objectives.

Minimum Qualifications
Education Requirements:

• Bachelor’s degree in Business or Technical field, or equivalent experience in industry. Formal training in pricing, leadership, influence and forecasting required.

Experience Requirements:

• Typically requires 8 years of related experience.
• Automation industry knowledge required, with control system background desired.
• Strong customer relationship management skills and ability to collaborate effectively with various functional groups and peer business units.
• Excellent communication, presentation skills and influencing capabilities, efficient in Microsoft Office products.
• Ability to work with a geographically dispersed team to achieve position objectives.
• Previous product marketing management responsibility and demonstrated leadership capabilities preferred.
• Proven experience in growing revenue and market share globally.