Banner Advertising

Banners are available on most Infomine sections and editions, and also in our email News Digests.

Banners can be used to increase brand awareness, drive traffic or a blend of both. If the objective is to drive traffic, we recommend a frequently updated, "action-oriented" banner inspiring the viewer to "click through". If the objective is branding, then a long life banner featuring just your corporate logo would be appropriate. InfoMine staff would be pleased to advise you on these issues and provide the best option for you.

Selecting and Buying Banner Spots:

• Section - Banners in each section and edition of InfoMine are sold separately, so you can advertise on the section your target audience is most likely to use. In most sections, a ‘set’ of banners will appear across most pages in a section, so each banner will be shown every time a page is loaded.
• Time - Banner spots are sold for a specific time period. This means that as long as a banner spot is yours, your banner will show every time a page carrying the banner is loaded.
• Size – One or more banner sizes might be available in each section. The most common sizes are 100x100, 120x60 and 100x30 pixels.
• Design - Our designers will be happy to design your banners based on your specifications. Banners can link to any URL you choose.

In some sections, the banners are contextual. In these sections, an algorithm will select the banners that fit best with the editorial content of each page.

Performance Reports:

Our banner management program email performance reports either weekly or monthly to our advertisers. Each advertiser also has a unique login to the banner management program through our website, giving access to reports for other periods and with more detail.

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