Sponsored Message and Featured News Release Specifications

Sponsored messages are short pieces of text. The sponsored message has a very prominent spot in all three digest; basically, it is the first thing the viewers see when they open their email. After the ad has been formatted into HTML, it should not be longer than 9.5 cm long. To help you submit an ad that is the appropriate length, here are some GENERAL GUIDELINES for submitting ad copy. Please note that you do not have to use all these elements. You can also cut down or borrow from other elements. For example, you could get rid of the subhead altogether and use the space saved to add more characters to the body. The sponsored message is up to you.

• HEADER: About 30 characters including spaces
• SUBHEAD: About 80 characters including spaces
• BODY WITH NO IMAGE: About 750 characters including spaces. Bold characters will use up more space.
• BODY WITH IMAGE: About 500 characters including spaces. Bold characters will use up more space. Image should be about 100x100 pixels.

Featured News Releases can be any length but only an excerpt will appear in the main pages of the publications above. Readers click on the title so they can read the full post. You can add pictures, links, documents or other media to your Featured News Release. Talk to your sales representative for more details. Featured News Releases can run for a day or a week.

Formatting, such as fonts and layout, will change when copied into our content management system. However, a PDF or other document can be attached to the post so you can retain the original format.